During
our 5 years of creating CD-ROM presentations for our clients'
Sales and Marketing Campaigns, we have determined the layout
that generates the highest response. This layout (or timeline)
is seen here:
Why is content important?
Currently, most businesses utilize CD's as mere storage devices. They fail to realize the impressive impact of self-launching interactive presentations. Companies routinely limit their only form of professional content delivery to Power Point Presentations and print.
Utilizing CD's for data storage forces the user to navigate through their desktop to locate the files. The user also has to have all programs installed on their computer to launch the application. If they don't have the program, they are instructed to go find it and install the foreign program on their computer. Another version of CD storage installs the program onto one's C-drive automatically. Users usually react with annoyance to anything "left" on their computer after a presentation.
In comparison to data storage, the ease of use of self-contained presentations is dramatic. No searching is required and the CD self-launches into the presentation. Any instruction needed after the launch is in clear interactive form. Also, Vision Stream Studios codes the CD so that no extraneous software is needed to view the presentation. All software is included on the CD, so the presentation is self-contained and nothing is "installed" or "left on" the viewer's computer.
Interactive CD presentations provide increased attention and retention, better tracking opportunities and increased length of time the viewer spends with your presentation. "97% of CD's that are handed out will be watched at some point" (Wharton School of Business.)
