What is your Education and Special Training?
Bachelors Degree in Communication Arts from
Villanova University along with numerous certifications and
ongoing training in technical video, digital video, editing
systems, management, writing, and computer graphics.
exact title at Vision Stream?
President & CEO
Where were you working prior to Vision Stream Studios? Doing
The facts: I began acting on-camera and writing sports
segments for a short period before transitioning to news.
I continued writing and producing in the corporate world and
in news. I was part of the development team for Sports News
Network and there managed 105 AD’s, PA’s, etc.
I was hired as a writer in the Cayman Islands for their commercial
team and became the news director for their sister broadcasting
bureau. And subsequently the news director for their news
station. I then went back to writing and producing commercials
and specials for the newest TV station there. I started 2
corporate communication companies, 3 TV stations and helped
start 3 news stations before starting Vision Stream Studios.
What it taught me: On-Camera work taught me how to
speak to actors, anchors, hosts and all talent. Sports taught
me how to direct a multicamera shoot in a very high pressure
environment. News and sports taught me how to work in a male-dominated
career choice. Helping to start TV stations taught me to work
under extreme monetary pressure while still providing excellent
quality. Writing news taught me to write EVERYTHING in only
one paragraph. Working in the Cayman Islands taught me how
to work with foreign governments and with employees that have
no television background at all. Working in a bureau taught
me how to do everything by myself with no help. Managing creative
people… taught me how to manage creative people –
not an easy job to do well. Writing and producing for corporate
clients taught me that nothing matters but the end result
–the thing must do what it’s supposed to, not
how pretty or creative it is. Producing infomercials taught
me that there is a formula to make us humans pay attention
and get interested enough to want to buy – and how to
use that formula in ALL presentations. Government work taught
me the importance of handling bureaucracy and how to work
WITH it rather than against it. Starting companies taught
me how much you need others’ assistance, knowledge and
What kinds of projects make up the bulk of your work? Are
there any projects you’d like to mention in particular?
What drives you?
Our business is made up of primarily interactive CD-ROMS for
practically any type of purpose. Our clients range from Pharmaceutical
and Manufacturing to IT and Travel. Clients use our interactive
products for sales, education, training, and marketing. One
project I’m most proud of is a marketing CD for weather-predicting
software that uses comedy to inform while entertaining the
audience. This “info-tainment” style is still
new and innovative and I give credit to the client for even
attempting it. This Video-on-CD was produced in January of
2002 and within 6 months we’ve already won seven awards.
As you approach your work, what goals are uppermost in your
mind. If you had to describe your personal philosophy about
the work you do, what would it be?
The most obvious goals are customer satisfaction and achieving
the clients’ objective. Whether the goal is more sales,
increased product awareness, or training – it’s
the end user reaction that proves our products success.
This is my philosophy which is
embedded in my company’s mission:
Vision Stream Studios is dedicated to quality in communications,
marketing, education, inspiration, and entertainment.
Our goal is to create inspiring, successful, innovative and
entertaining media while keeping the process fun for our viewers,
our sponsors, our clients, and our employees. We continually
use technology and creativity to keep our products fresh and
We believe in honesty, creativity, hard work, and service.
Our projects retain the highest standards and deliver targeted
goals and visions. We value the importance of teamwork and
recognize the immense value of listening to viewers, clients,
sponsors and employees.
If you had to identify what distinguishes your work, what
might that be?
Presentations on CD are still a rather new concept. Most company’s
are still using CD’s as mere storage devices. Most clients
do not understand the potential, so there is some trust when
we sell them the idea. I make sure that we are always looking
at the goal and not which bells and whistles would be “cool”
to use. Our presentations WORK – because each one is
DIFFERENT based solely on the client’s needs, goals,
and existing material. We use as much existing material as
possible to keep costs down. This lower price gives the client
the comfort level to try something new and different.
We also specialize in making the
creative process easily understood for our non-creative clients.
We’ve developed methods to approve creativity where
the client can clearly understand each step. This makes them
even more comfortable. It’s about building trust through
concrete business methods.
Personally, my professional
approach is “cut to the chase”. I see so many
similar businesses that lose sight of the marketing aspect
of the project. Too often the message is lost in fluffy creative
or special effects. We deliver a targeted commodity that offers
a high return on client investment. It may be a creative process,
but it’s all about business.